The growing pace of information and communication technology has significantly altered the operations of academic libraries around the world. Libraries are no longer limited to traditional print media services but are developing into vibrant knowledge hubs that integrate digital media for better user engagement. In the Indian context, despite substantial investments in collections and services through initiatives like INFLIBNET and the National Education Policy 2020, many academic libraries face declining user participation and underutilized resources. This paper argues that the application of marketing skills has become a "need of the hour" for Indian academic librarians seeking to reverse this trend. Drawing on recent Indian research and case studies, the paper examines why Indian users are disengaged, what specific marketing skills librarians need to develop, and how these skills can be practically applied within the Indian academic context. The paper concludes that the integration of marketing skills into library services is critical for maintaining relevance and providing continuous academic support in the digital age, with specific recommendations for integrating marketing competencies into library practice, professional education, and institutional policy within India.