This study investigates consumer perceptions towards organic products in Navi Mumbai, specifically examining whether consumers view organic products as authentic (natural, genuine, and trustworthy) or premium (exclusive, high-quality, and luxury-oriented). Primary data was collected from 85 valid respondents using a structured 15-item questionnaire measured on a 5-point Likert scale, organized across three dimensions: Availability & Scarcity Perception, Authenticity Perception, and Premium & Quality Perception. The findings indicate that authenticity emerged as the dominant perceptual frame, with the section recording the highest mean score (2.94) among all three dimensions. Notably, 45.9% of respondents strongly agreed that organic products are more natural and genuine than conventional alternatives (Q6, mean = 3.51), and organic products were rated highest for quality (Q11, mean = 3.62). However, despite strong quality associations, willingness to pay a higher price for organic products remained low (Q14, mean = 2.25), with 60% of respondents disagreeing with paying a premium. Scarcity perception scored the lowest across dimensions (mean = 2.57), and consumers did not associate limited availability with premium appeal (Q13, mean = 2.22). These findings suggest that Navi Mumbai consumers relate to organic products primarily through an authenticity lens rather than a premium one, yet price sensitivity continues to limit actual purchasing intent.