Transition from Traditional to E-Commerce in Consumer Habits with Reference to Navi Mumbai Dr. Iftiqar Mistry
Abstract
We all know that the world is changing quickly, and the fast growth of digital technology has greatly affected how people buy things, especially in places like Navi Mumbai. This study looks at how consumer shopping habits have changed from using traditional stores to shopping online. Before, people in Navi Mumbai mostly bought from physical stores like Kirana shops, where they could check products in person, talk to shopkeepers, and feel satisfied with their purchases right away. But now, with more people having access to the internet, using smartphones, getting big discounts, and liking the convenience of online shopping, there has been a big shift towards buying things online. The research covers the main reasons for this change, such as saving time, having access to more products, better prices, and the growing use of digital payments. It also talks about how the COVID-19 pandemic made people switch to online shopping faster, especially across different age groups. The pandemic really helped online shopping become more popular. By focusing on Navi Mumbai, which is a growing urban area, the paper explores what local shoppers prefer, the difficulties they face when trying to use online shopping, and the rising trend of mixing online and offline shopping.