The growing pace of information and communication technology has significantly altered the operations of academic libraries around the world. Libraries are no longer limited to traditional print media services but are developing into vibrant knowledge hubs that integrate digital media for better user engagement. Social Networking Sites (SNS) have become effective communication channels that help libraries market their resources and services in an efficient manner. Tools like Facebook, Instagram, WhatsApp, YouTube, LinkedIn, and Twitter offer academic libraries opportunities to market their resources, digital databases, research assistance, programs, and reading activities. This paper discusses the use of social networking sites for effective marketing of library resources from a library perspective. The paper explores strategies, tools, advantages, disadvantages, and measurable outcomes of SOCIAL NETWORKING SITES marketing in academic institutions. The paper discusses the development of library-user relationships through digital engagement and increased visibility of the institution. The paper concludes that the integration of social media tools into library services is critical for maintaining relevance and providing continuous academic support in the digital age.