This research paper explores the intersection of Intellectual Property Rights (IPR) and Innovation Management in startups, with a focus on how effective IPR strategies can contribute to the growth and success of emerging enterprises. Startups, with their innovative ideas and solutions, require robust protection for their intellectual assets. Intellectual Property (IP) plays a crucial role in safeguarding inventions, branding, and creative works, ensuring competitive advantage. The paper highlights various types of IP, its impact on innovation management, challenges faced by startups in managing IP, and offers practical recommendations for integrating IPR strategies into innovation management frameworks for better sustainability.