Over-the-top (OTT) platforms have redefined how audiences consume media content. With the digital boom and increased internet penetration, Generation Z (born 1997–2012) and Millennials (born 1981–1996) have become two key consumer segments for OTT services. This study explores the differences in usage patterns, content preferences, subscription behavior, and engagement levels with OTT platforms between these two generational cohorts. Using a mixed-method approach, the study provides insights into evolving digital media consumption trends and their implications for marketers and OTT providers.