The rise of Over-the-Top (OTT) platforms has significantly altered content consumption behavior, especially in the post-pandemic digital era. Among the psychological drivers of this behavior is the Fear of Missing Out (FOMO), a social anxiety stemming from the belief that others might be having rewarding experiences from which one is absent. This paper explores how FOMO influences binge-watching and continuous engagement with OTT platforms. Through a survey-based quantitative approach, the study investigates user behavior, emotional triggers, and consumption patterns, aiming to provide insights for content creators, marketers, and psychologists.